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As one of the participants in the creation of the International Code of Marketing of Breast-milk Substitutes, the International Association of Infant Food Manufacturers (IFM) recognizes its 25th Anniversary as an important milestone. While the International Code is a recommendation to governments to be implemented according to their social and legislative frameworks, it also clarifies appropriate practices for those engaged in the manufacturing, commercialization and/or distribution of breast milk substitutes. Over the past quarter century, infant food manufacturers have done much to fulfill their commitment to the International Code’s aim: “To contribute to the provision of safe and adequate nutrition for infants, by the protection and promotion of breast-feeding, and by ensuring the proper use of breast-milk substitutes, when these are necessary, on the basis of adequate information and through appropriate marketing and distribution”.
There has been considerable improvement in infant and young child nutrition and feeding practices since the International Code was implemented. Global breastfeeding rates have risen by at least 15%, which is very encouraging. Manufacturers now state that “breast is best” on all infant formula packaging and teach healthcare professionals about the benefits and advantages of exclusive breastfeeding for the first six months of life. As part of their larger responsibilities, manufacturers widely distribute the International Code and have instituted strong measures to improve their own marketing practices. Learn more...
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